Swiss watchmaker Swatch has teamed up with Microsoft's MSN Direct division to launch a high-tech timepiece called Paparazzi.

For wannabe celeb hunters, the smart watch offers specialised content from Time Out on hot bars, cool clubs, hip locales and free events around town.

The $150 Swatch Paparazzi is available in four colors including orange, red, black, and a blue and beige combination, and all sport an adjustable silicon strap.

The traditional plastic case comes in an extra-large size with five function buttons recessed into the case to allow the wearer to navigate and control functions.

The device is the first Swatch Smart Watch to offer automatic content out of the box. It comes with the Swatch City service, which offers entertainment news and national news headlines, local weather, high and low temperatures, and major stock indexes.

The watch offers access to the MSN Direct service to receive personalised information, including news, sports, weather, horoscopes, stock quotes and more.